Commitment to Community & a Call to Action
Since 1981, Playmakers has been an integral part of the greater Lansing community. The commitment of original owners Curt and Judy Munson to building their business was equaled only by their desire to serve the community.
Playmakers was recognized as the Independent Running Retailer Association National Running Specialty Retailer of the year in 2010 and has long been known as the premier running store in the area. This position of prominence allows Playmakers to serve the local running community and support numerous charitable organizations.
A Mission To Move More & Move Better
Recently, the Munsons have become very concerned with local and national health related statistics and forecasts. The trends indicate a move toward a more sedentary lifestyle, obesity, and declining heart health. Knowing the health benefits of running and walking, and because each exercise is free and accessible to everyone, the Munsons and Playmakers wanted to increase their community efforts.
However, the Munsons also understood their community activities and philanthropic goals had outgrown the capabilities of one retail store. So, along with co-owners John Benedict, Brian Jones and Tom Keenoy, they established the Playmakers Fitness Foundation in 2011.
With a mission of getting people to Move More and Move Better, the Playmakers Fitness Foundation has generated broad corporate and community support to expand their programs specifically targeted to youths, adults, seniors and physical education teachers. All in all, more than 20,000 people are impacted by the foundation every year.
Moving forward, the foundation's ambitious yearly goals include improving the health and fitness of 40,000 people by offering additional programs, activities and events. The foundation will utilize the resources of Playmakers along with generous support of individuals, groups and corporations to educate and provide opportunities to improve the health of the mid-Michigan community!
Marcy Gillespie-Kinzer, Executive Director
Marcy became the foundation's first Executive Director in August of 2012 after working 17 successful years in public education as a teacher, coach and administrator in the Mason and East Lansing school districts. She brings the same passion for learning, personal growth, and service to her role with the Playmakers Fitness Foundation that she brought to school with her each day. A lifelong resident of the Lansing area, Marcy is deeply committed to the health and wellness of area residents and to the community as a whole.
Rob Antcliff, Director of Marketing
The long-time Lansing area resident has been a fixture in youth coaching for 30 years. His passion for teaching, creative problem solving and ability to develop win-win relationships are at the core of his success. With a background in start-ups, marketing and project management, the proven leader and team builder is an invaluable asset to the foundation.
Alicia Armstrong, Director of Community Outreach
After completing her social work education, Alicia returned to her mid-Michigan home and has dedicated herself to wellness initiatives. She brings particular passion, experience and expertise to program development, teamwork and community engagement. With Playmakers since 2003, Alicia has worked with community coalitions, training teams and charitable races to positively impact the health and fitness of residents in our community through innovative and sustainable programs and events.
Cynthia Eiseler, Program Director
Cynthia is a business and community advocate with a background encompassing all aspects of sales, management and business development in the private and nonprofit sectors. The bulk of her career has been in the financial services and health insurance arena, but she has developed expertise in all facets of business management and nonprofit disciplines. Cynthia is a Team Playmakers, Running and Good Form coach, who is committed to the health and wellness of individuals within the Greater Lansing community.